Email templates, saved blocks and images
Build reusable email and SMS templates from blocks, save blocks to reuse, and keep images in one library. Campaigns and flow emails take their layout from a template.
Where it is
Settings for this
- Content → Brand kit — Defaults the templates inherit.
- Settings → Branding — Logo and button colour.
Content is part of the Marketing add-on.
Make a template
- Go to Content → Email templates and press New template.
- Choose the Channel (Email, SMS or Push), a Category (Campaign, Flow, Transactional, Landing page), a Name, and Start from a ready-made layout or Blank. Press Create template.
- Add blocks: heading, text, image, button, two columns, divider, spacer, video, social links, booking card, footer, or raw HTML. Click a block to edit it in the inspector; drag to reorder.
- Use merge tags such as {{first_name}}. Booking and job tags only fill in when the email is sent by an automation that knows the job.
- Keep a footer block with {{unsubscribe_link}}.
System templates are read-only, but Duplicate gives you an editable copy.
Saved blocks
On any block, Save block to library keeps a copy. In another template, Insert from library drops it in. Manage them in Saved blocks.
Images
Content → Images: Upload images, copy an image's public URL, and pick them from an image block.
AI Composer
AI Composer (bottom of the Marketing sidebar) drafts emails and texts, subject lines and rewrites, and checks a draft before you send. Copy what you want into the template. It uses AI credits.